🌍 How Pubinno Saved 1.4+ Billion Liters of Water—and Why It Matters

🌊 The Global Water Crisis: Every Drop Counts

Water is the foundation of life, industry, and sustainability, yet world water consumption continues to rise at an alarming rate. The average water usage per person varies significantly across the world, but one fact remains constant—wasting water is not an option. With the growing demand for freshwater, reducing water consumption is more critical than ever.

💡 Did you know?

• Globally, agriculture accounts for about 70% of all freshwater withdrawals. 

• ​The average global water footprint is approximately 3,800 liters per person per day, encompassing all uses including agriculture, industry, and domestic activities.

• By 2025, nearly two-thirds of the world’s population may face water shortages. This equates to approximately 66% of people globally.​

• 20% of the world’s groundwater resources are being over-exploited. Some massively.

At Pubinno, our mission is to revolutionize the beverage industry through smart technology, ensuring every drop is used efficiently and sustainably. Our cutting-edge solutions have already saved over 1.4 billion liters of water, demonstrating that innovation and sustainability can go hand in hand. 

🌍 What Does 1.4 Billion Liters of Water Mean?

To truly grasp the impact of saving 1.4 billion liters, let’s put it into perspective:

🇯🇵 Japan | Monthly Drinking Water for 21 Million People in Tokyo

The average daily water intake per person is approximately 2 liters. Therefore, 1.4 billion liters could supply Tokyo's entire population with drinking water for a month.​

🇺🇸 United States | Urban Wetland Restoration for 2,800 Hectares

In the U.S., creating and maintaining one hectare of urban wetland typically requires around 500,000 liters of water annually. Thus, 1.4 billion liters could establish and maintain approximately 2,800 hectares of urban wetlands, significantly contributing to urban ecological health, biodiversity, and flood protection.​

🇧🇷 Brazil | Daily Water Footprint for 252,000 People

The average water consumption per person per day in Brazil is 5,550 liters, considering all uses, including agriculture and industrial. Therefore, 1.4 billion liters could support the total daily water footprint of approximately 252,000 people.​

🇦🇺 Australia | Daily Water Needs for 320,000 People

Australians have an average water consumption per person of 4,375 liters daily, encompassing all sectors. Thus, 1.4 billion liters could sustain nearly 320,000 people for a day.​

🇵🇹 Portugal | Yearly Water Supply for 20,496 Households

The daily water consumption in Portuguese households averages 187 liters per person. Therefore, 1.4 billion liters could sustain over 20,000 families for a full year.

🇪🇸 Spain | Annual Irrigation for 140 Hectares of Olive Orchards

High-density olive orchards require around 10 million liters per hectare per year. Thus, 1.4 billion liters could sustain 140 hectares of olive trees for an entire growing season.​

🇬🇧 United Kingdom | Beer Production of 280 Million Liters with Optimized Water Use

With efficient water use, 1.4 billion liters could produce approximately 280 million liters of beer, significantly enhancing water conservation efforts in the brewing industry.​

🇳🇱 Netherlands | Growing 350,000 Tons of Tomatoes with Smart Water Use

The Netherlands is renowned for its efficient greenhouse agriculture, producing 1 kg of fresh tomatoes with only 4 liters of water, compared to 15 liters in traditional systems. With this efficiency, 1.4 billion liters of water could produce approximately 350,000 metric tons of tomatoes, significantly reducing groundwater dependency.​

🇹🇷 Turkey | Cotton Crop Irrigation for 1,154 Hectares

In Turkey, irrigating cotton crops typically requires around 1.22 million liters per hectare over a 90-day period. Therefore, 1.4 billion liters could irrigate about 1,154 hectares of cotton fields, promoting efficient water use in agriculture.​

🍺🍹🍸 Pubinno’s Mission: The Future of Draft

At Pubinno, our vision is clear: to transform the beverage industry for a net-zero future. With our AI-powered beverage operating system, we are reducing water consumption in the hospitality industry while maintaining the perfect draft experience for draft lovers worldwide.​

✅ Over 200 million perfect drafts served worldwide, across 2,200 locations.​
✅ Operating in thousands of locations across three continents.​
✅ Committed to our Net Zero Manifesto for a sustainable future.​

Every time a venue, beverage brand, or brewery chooses Pubinno’s Smart System, they actively contribute to reducing water consumption and shaping a more sustainable future.​

💧 Every Drop Matters!

Water consumption shapes our industries, cities, and daily lives. It is the most valuable resource we must protect.By integrating smart technologies into the beverage industry, we are redefining sustainability. 

Every drop we save today ensures a better tomorrow. This World Water Day, let’s remember: water is not unlimited—but together, we can make it last. Join Pubinno in building the future of draft and saving more water, with the perfect draft experience every time!

References

• The Guardian. (2023). Global fresh water demand will outstrip supply by 40% by 2030, say experts. Retrieved from

• European Commission. (n.d.). Water statistics - Statistics Explained. Retrieved from

• World Health Organization. (n.d.). Water Sanitation and Health. Retrieved from

• Muthu, S. S. (Ed.). (2021). Water Footprint in the Context of Sustainability Assessment. Retrieved from

• Centraal Bureau voor de Statistiek. (n.d.). Watergebruik in Nederland. Retrieved from

• Water Calculator. (2023). Water Footprints by Country. Retrieved from

• UNESCO. (2024). World Water Development Report. Retrieved from

• The World Counts. (n.d.). Freshwater Crisis. Retrieved from

• World Wildlife Fund. (2025). Water Scarcity. Retrieved from